Magic Moment Vodka, triple distilled Indian made, is one of the purest vodkas in India. It is not only available in India but globally, and it is appreciated worldwide. In the vodka market, Magic Moment Vodka holds the 11th position globally and is the top-ranked vodka in India.
Origin and Development
The history of Magic Moment Vodka began in 2006 when Radico Khaitan noticed the high prices of vodka and decided to create a high-quality vodka. They made multiple attempts and finally developed a high-quality and purified Magic Moment Vodka based on available variants. At that time, it was well-received and organically grew throughout India. In 2006, it was available in only four states. However, seeing its success, Radico Khaitan introduced six more variants in 2008 with new features and flavors, making this vodka popular worldwide.
Brand Endorsement
The face of these brands was the famous Indian film industry actor Hrithik Roshan, and gradually, this helped the brand gain significant popularity. In 2008 and 2009, it was promoted locally and digitally.
New Variants
In 2012, they launched a new variant called Magic Moment Verve. This was a premium product, superior in quality and taste compared to others. The Magic Moment variant was introduced to the market, and to this day, it is considered one of the best vodkas in the industry, being both cost-effective and of high quality.
Use in Cocktails
Vodka is primarily used to make cocktails, and there is a significant trend of cocktails in India. In 2015, they introduced a new variant in the form of a cocktail called Electra. It contains 8% alcohol and is a mixture of different flowers and fruits. Currently, it is available in every club in India and is widely enjoyed.
Customer Demands and Further Innovations
Initially, Magic Moment Vodka was available in six flavors. However, due to high customer demand, two new flavors were introduced in 2016. Later in 2017, they made some changes to Electra by reducing the alcohol content from 8% to 4.5%, allowing even those who do not prefer alcohol to enjoy it.
Recent Developments
In 2018, Kartik Aaryan and Jacqueline Fernandez joined as brand ambassadors, and they actively promoted the brand. Magic Moment Vodka was also heavily promoted in Bollywood songs.
